Your Vision.
Our Vineyard.
Exceptional wine. Uniquely yours.
Inquire About a Private LabelOur vineyard. Your brand. A special wine.
P+R Vineyards works with a limited number of clients to transform estate-grown fruit into a custom wine for their brand, business, event or personal project. Every private label begins with a consultation and is developed individually from vineyard allocation through finished bottle.
The First Pour
A limited private wine for gifting, VIPs, special events or an initial branded release.
The Reserve
A larger allocation for client experiences, events, gifting or hospitality.
The Vintage
Our full-scale private label experience for clients creating a significant vintage under their own brand.
From Vineyard to Bottle
Your private label begins in the vineyard and evolves over time into a wine that is uniquely yours. We guide the process from harvest through the finished bottle, inviting you into the experience along the way.
Harvest Your Grapes
Your project begins with an allocation of P+R estate-grown Paso Robles Cabernet Sauvignon, harvested at the start of your vintage.
Crush & Create Your Wine
The grapes move through custom crush, fermentation and early winemaking as the fruit begins its transformation.
Age in Barrel
Time, oak and careful winemaking allow the Cabernet to develop its character, structure and complexity.
Taste the Journey
Follow your vintage through development tastings and key winemaking milestones before it ever reaches the bottle.
Create Your Brand & Label
Bring the story and identity behind your wine to life through custom branding and label artwork.
Bottle Your Vintage
Bottling, corking, capsule and final packaging transform the wine into a finished Paso Robles vintage bearing your own brand.
Experiences, timing and participation may vary based on vineyard, harvest and production conditions and the scope of each private label partnership.
DESI
Desi Arellano is a renowned piercing artist and upscale jewelry artisan in Southern California, known for his meticulous approach to his craft and uncompromising standards for quality.
His DESI 2025 Cabernet Sauvignon brings that same philosophy to wine. Estate-grown in Paso Robles and developed around Desi's distinctive identity, the private label reflects the craftsmanship, attention to detail and elevated standards behind his brand.
DESI is a great example of what a P+R private label partnership can become: an extension of a client's identity, story and purpose.
Private Label Inquiry
Share your vision and we'll connect personally to explore which program aligns with your goals, review current availability and outline the next steps toward creating your custom Paso Robles vintage.