Our Story
A New Chapter
In 2021, in the middle of COVID, Phil and Rhonda Vigeant purchased what would become P+R Vineyards in Paso Robles.
Like so many people during that period, they found themselves re-evaluating how they lived, how they worked, and what they wanted the next chapter of life to look like. Retirement was getting closer—but for Phil and Rhonda, retirement was never going to mean simply stopping.
For nearly half a century, their lives had been shaped by entrepreneurship in the film industry. Creating products, solving problems, taking risks and building businesses was—and still is—in their blood. So rather than step away from creating, they decided to redirect some of that energy toward something entirely new: farming, grapes and wine.
Building P+R Vineyards
What began as a retirement farming project quickly became a much larger undertaking. Phil and Rhonda set out to create not simply a vineyard, but an estate where family, farming, wine and hospitality could grow together.
The first lesson in farming was patience—and the house required plenty of it. COVID-era delays and a lengthy county permitting process stretched the wait for building permits to roughly four and a half years. Construction on the P+R estate home finally began in 2025 and was completed in the fall of 2026.
Today, the estate is not only Phil and Rhonda's home. It is the heart of P+R Vineyards: a place designed to welcome friends, family, customers, patrons and guests to experience the farm and the beauty of Paso Robles.
Great Wine Starts with Great Grapes
As P+R grew, so did the commitment to the vineyard itself. We believe that exceptional wine begins long before a bottle reaches the table. It begins in the soil, in the growing season, in the decisions made in the vineyard and in the quality of the fruit.
That philosophy guides our estate-grown Cabernet Sauvignon, our experiments with Rosé and Saignée, our Home Winemaker Harvest program and the way we think about everything produced from the farm.
French Roots. Paso Robles Soil.
Grand-Péhr is the flagship wine label of P+R Vineyards and an homage to the family's French ancestry, to grandfathers, and to the generations that came before us. Its old-world influence brings a sense of heritage and elegance to wines grown from a distinctly Paso Robles landscape.
But Grand-Péhr is also about what comes next. The hope is that every vintage becomes another chapter in a family story that will continue long after the first bottles are opened.
Six Grandchildren. One Place to Come Home To.
Perhaps the most meaningful part of P+R is what the farm represents for the next generation. Phil and Rhonda have six grandchildren, and the vineyard gives them something increasingly rare: room to run, explore, get dirty, learn where food comes from and spend time together away from city and suburban life.
The estate was built to be lived in, but also to be returned to—to become one of those family places filled with stories, traditions, harvests, meals and memories.
From the Farm
P+R is still at the beginning. Wine and grapes are the foundation, but the long-term vision extends well beyond the bottle. The property will continue evolving as a true family farm with fruit, vegetables, nuts and other crops, along with products inspired by what grows here—from olive oil and grape products to pantry goods and whatever the land inspires next.
We call that growing part of P+R From the Farm: grown here, made here and shared with you.
Something rooted in the land and designed to outlast them.
P+R Vineyards is a working farm, a family home, a vineyard, a wine business and an ongoing experiment in what the next chapter of life can look like.
Phil and Rhonda did not come to Paso Robles to stop creating. They came here to build something different—something rooted in the land and designed to outlast them.
Our hope is simple: that decades from now, the grandchildren—and perhaps their children—will still gather here, still walk these vines, still tell these stories and still open bottles of Grand-Péhr.